- Title Pages
- List of Figures
- 1 Women's Genres and Female Agency
- 2 Early Work on Soap Opera: ‘Worrying Responsibly’
- 2 The Housewife in 1940s Mass Communication Research: Arnheim, Kaufman, and Herzog
- 3 Feminists Taking Soap Opera Seriously: The Work of Carol Lopate, Michèle Mattelart, and Tania Modleski
- 4 Fantasies of the Housewife: The Case of Crossroads
- 5 Autobiography and Ethnography
- 6 ‘I Don't Think We Thought about It as Studying Soap Operas’: Christine Geraghty
- 7 ‘What about the Rest of the Audience?’: Dorothy Hobson
- 8 ‘Slightly Guilty Pleasures’: Terry Lovell
- 9 ‘The Pleasure of a Programme Like This Is Not Something Simple’: Ien Ang
- 10 ‘A Sense of Trying to Valorize Soap Opera as Women's TV’: Ellen Seiter
- 11 Commonalities: Writing Across the Interviews
- 12 The Feminist, the Housewife, and the Soap Opera
- Appendix: Example of Interview Transcription
- The Feminist, the Housewife, and the Soap Opera
- Oxford University Press
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