: Electoral Systems, Elections and Public Opinion
: Electoral Systems, Elections and Public Opinion
Throughout the twentieth century, the content and focus of British research on elections and public opinion was influenced by the changing political agenda of the day, but its quantity and style were more influenced by economic and technical factors: the increasing availability of funds and rapid advances in the technology of research, particularly from the 1960s onwards. What distinguished the end of the century from the start was not so much the accumulated store of knowledge about electoral behaviour and public opinion, important though that was, but an ability to investigate quickly, easily, frequently, and in great detail, which simply did not exist at the start. Electoral research on Britain and by Britons was fully up to international standards in concept and method and was well integrated with research elsewhere.
Keywords: British elections, electoral behaviour, public opinion, voting, election research
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