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Diversity and Change in Modern IndiaEconomic, Social and Political Approaches$
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Anthony F. Heath and Roger Jeffery

Print publication date: 2010

Print ISBN-13: 9780197264515

Published to British Academy Scholarship Online: January 2012

DOI: 10.5871/bacad/9780197264515.001.0001

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A Left Front Election

A Left Front Election

(p.243) 10 A Left Front Election
Diversity and Change in Modern India


British Academy

This chapter discusses the electoral ethnography of a campaign in the state of West Bengal. It presents a thick ethnographic description of the campaigning process and traces the numerous techniques used. The political messages and organisational hierarchies at every level of the state's population help in answering why incumbent governments suffer repeated electoral defeats.

Keywords:   electoral ethnography, ethnographic description, campaigning process, political messages, organisational hierarchies, incumbent governments, electoral defeats

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