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Diversity and Change in Modern IndiaEconomic, Social and Political Approaches$
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Diversity and Change in Modern India: Economic, Social and Political Approaches

Anthony F. Heath and Roger Jeffery

Print publication date: 2010

Print ISBN-13: 9780197264515

Published to British Academy Scholarship Online: January 2012

DOI: 10.5871/bacad/9780197264515.001.0001

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PRINTED FROM BRITISH ACADEMY SCHOLARSHIP ONLINE (www.britishacademy.universitypressscholarship.com). (c) Copyright British Academy, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in BASO for personal use.date: 09 April 2020

A Left Front Election

A Left Front Election

Chapter:
(p.243) 10 A Left Front Election
Source:
Diversity and Change in Modern India
Author(s):

MUKULIKA BANERJEE

Publisher:
British Academy
DOI:10.5871/bacad/9780197264515.003.0010

This chapter discusses the electoral ethnography of a campaign in the state of West Bengal. It presents a thick ethnographic description of the campaigning process and traces the numerous techniques used. The political messages and organisational hierarchies at every level of the state's population help in answering why incumbent governments suffer repeated electoral defeats.

Keywords:   electoral ethnography, ethnographic description, campaigning process, political messages, organisational hierarchies, incumbent governments, electoral defeats

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