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Endangered LanguagesBeliefs and Ideologies in Language Documentation and Revitalization$
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Peter K. Austin and Julia Sallabank

Print publication date: 2014

Print ISBN-13: 9780197265765

Published to British Academy Scholarship Online: May 2015

DOI: 10.5871/bacad/9780197265765.001.0001

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Revitalizing the Māori Language?

Revitalizing the Māori Language?

(p.213) 11 Revitalizing the Māori Language?
Endangered Languages

Jeanette King

British Academy

This chapter looks at differing ideologies with respect to the Māori language of New Zealand, comparing what might be termed institutional ideologies with vernacular ideologies. Institutional ideologies, as defined here, are beliefs held by those employed by various government and tribal institutions to monitor, plan, and encourage the use of the Māori language. That is, institutional ideologies are the beliefs of those individuals involved with language planning. Vernacular ideologies are those beliefs held by members of the wider community, in this case, the Māori community.

Keywords:   Māori, New Zealand, institutional ideologies, vernacular ideologies, revitalization

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