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Insane AcquaintancesVisual Modernism and Public Taste in Britain, 1910-1951$
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Daniel Moore

Print publication date: 2020

Print ISBN-13: 9780197266755

Published to British Academy Scholarship Online: January 2021

DOI: 10.5871/bacad/9780197266755.001.0001

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Revolutionising ‘Bird’s Custard Isle’

Revolutionising ‘Bird’s Custard Isle’

(p.1) 1 Revolutionising ‘Bird’s Custard Isle’
(p.iii) Insane Acquaintances

Daniel Moore

British Academy

This chapter begins with an assertion that modernism might constitute not only the attempt to improve the quality of art, but also to improve the quality of art’s reception. It outlines the fundamental ideas that the subsequent chapters explore – that the introduction of modernist art in Britain was often accompanied by explanatory materials designed to elucidate and educate. It explores the concept of ‘taste’ in artistic reception and explores some of the philosophical and aesthetic legacy of that term, going on to suggest that the mediators of modernism – individuals, groups and organisations – helped to establish a taste for advanced aesthetics in Britain.

Keywords:   modernist, taste, mediator, education, elitism

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